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  • Support Black Women by Shopping These 28 Amazing Brands

    Success Stories, Girlboss

    The Ultimate Brightening Toner: If it sold out in 48 hours, it has to be amazing. Some users even saw results after one use. Plus, like all Flora & Noor products, it’s gentle yet effective, especially for melanin-rich skin. “My aim is to formulate products with ingredients consumers can feel proud of that yield real results and to have consumers confirm that I was doing exactly that for them melted my heart,” adds the founder and CEO Jordan Karim.

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  • These Black-Owned Indie Beauty Brands Are Perfect For A Summer Stock-Up

    Amanda Ross, The Zoe Report

    Sourced from the highest quality natural ingredients and packaged in charming, apothecary-style vial bottles, jars, and vials, Flora & Noor is a halal, consciously-created skin care line with a mission to provide real nourishment for skin from head to toe. Acne-fighting creams and rich moisturizers live alongside luxuriously-scented bath bombs and scrubs on Flora & Noor’s airy website, complete with subscription-based shipping models that ensure you’ll never run out of your favorites.

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  • Flora & Noor Is Making Halal-Certified Beauty Products More Easily Accessible, and It Just Launched at Ulta

    Kara Jillian Brown, Well + Good

    [Jordan Karim] loved the products she was helping create, but says that as a Muslim, she felt "guilty" using them because they're not halal—meaning they aren't permissible for Muslims to use. So she started her own skin-care brand, Flora & Noor. It's the first halal-certified skin-care brand in the United States, and as of January 22, it's sold at Ulta.

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  • Flora & Noor Is the First Halal Skin-Care Brand to Be Sold at Ulta Beauty

    Gabi Thorne, Allure

    While not all Muslims strictly seek out halal items, for those who do, finding halal-certified beauty products is especially important. "Muslims pray five times per day, and before we pray we need to make what we call 'wudu or ablution' and cleanse ourselves in many specific steps," Jordan Karim, founder of  Flora & Noor tells Allure.

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  • Meet Flora & Noor: The Beauty Brand Making Halal Skincare More Accessible

    Chinea Rodriguez, Byrdie

    Before launching her skincare brand, the former pharmaceutical consultant would DIY her own skincare because she couldn't find products that served her needs—and the needs of her community. This love of natural ingredients and superfoods would fuel the brand's formulas and inspire her to start her own skincare brand.

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  • 5 Halal Brands That Are Transforming The Beauty Industry

    Kui Mwai, Bustle

    If you’re searching for soothing and effective products for melanin-rich skin, Black Owned Brand Flora & Noor might be your new favorite. Its Super C Moisturizer (one of Karim’s favorites) helps even out your skin tone via Vitamin C while delivering the hydration you need, especially during the summer months.

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the flora & noor edit

  • Ceramides and Peptides 101

    Ceramides and Peptides 101

    Most of us have probably heard of these terms but have yet to learn precisely what they mean when it comes to ceramides and peptides. Both ingredients are essential to...

    Ceramides and Peptides 101

    Most of us have probably heard of these terms but have yet to learn precisely what they mean when it comes to ceramides and peptides. Both ingredients are essential to...

  • 5 Ways to Incorporate Shea Butter Into Your Skincare Routine

    5 Ways to Incorporate Shea Butter Into Your Ski...

    Shea butter is a multipurpose and nourishing ingredient that is becoming more and more well-liked in the beauty industry. Shea butter, a natural butter, is fat that’s extracted from the...

    5 Ways to Incorporate Shea Butter Into Your Ski...

    Shea butter is a multipurpose and nourishing ingredient that is becoming more and more well-liked in the beauty industry. Shea butter, a natural butter, is fat that’s extracted from the...

  • 5 Steps To Building Your Glass Skincare Routine

    5 Steps To Building Your Glass Skincare Routine

    If you have been scrolling through your social media and going down the rabbit hole of skincare recommendations and trends, most likely you have heard of "glass skincare." Glass skincare...

    5 Steps To Building Your Glass Skincare Routine

    If you have been scrolling through your social media and going down the rabbit hole of skincare recommendations and trends, most likely you have heard of "glass skincare." Glass skincare...

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